Privacy and Data Handling

DV360's retargeting capabilities adhere to strict privacy standards:

• Use of non-PII (Personally Identifiable Information) user IDs

• Server-side tagging options for more secure data handling

• Compliance with data protection regulations

• By leveraging these retargeting capabilities, advertisers can create highly personalized and effective campaigns that re-engage users across the Google ecosystem, including YouTube, Gmail, and partner sites, ultimately driving better performance and ROI.

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