How does DV360 work?

DV360 (Display & Video 360) is Google's integrated platform for managing digital advertising campaigns across display, video, and connected TV. It uses real-time bidding to purchase ad inventory programmatically. Advertisers create campaigns in DV360, setting target audiences and budgets. The platform then uses algorithms to determine which ad impressions are most likely to meet campaign goals, bidding on relevant inventory across multiple ad exchanges.

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