How does DV360 compare to other platforms?

• Trade Desk: Both are DSPs, but DV360 has better integration with Google's ecosystem.

• Xandr: DV360 offers more extensive reach and better integration with YouTube.

• Google Ad Manager (GAM): GAM is for publishers, while DV360 is for advertisers.

• Google Display Network (GDN): DV360 offers more advanced features and wider inventory access.

• Performance Max (PMAX): DV360 provides more control and transparency in campaign management.

• Campaign Manager 360 (CM360): CM360 focuses on ad serving and tracking, while DV360 is for media buying and optimization.

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