What are DV360's geo targeting options?

DV360 offers various geo-targeting options:

• Country

• Region/State

• City

• Postal code

• Radius targeting

• Location groups

• Points of interest

 

Does DV360 use keyword targeting?

While DV360 primarily focuses on audience and contextual targeting, it does offer keyword targeting options for certain campaign types. This allows advertisers to reach users based on their search behavior and interests.

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What is optimized targeting on DV360?

Optimized targeting in DV360 uses machine learning to automatically expand audience reach. It analyzes campaign performance data to find new, relevant users who are likely to convert, even if they don't match the original targeting criteria.

 

What are optimization strategies for DV360?

Key optimization strategies for DV360 include:

• Implement automated bidding strategies

• Utilize data-driven creative optimization

• Leverage audience insights for targeting refinement

• Continuously test and refine ad formats and placements

• Monitor and adjust frequency caps

• Use cross-channel attribution for budget allocation

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What are the targeting options on DV360?

DV360 offers a wide range of targeting options:

• Demographic targeting

• Interest-based targeting

• Behavioral targeting

• Contextual targeting

• Geographic targeting

• Device targeting

• Language targeting

• Time and day parting

• Frequency capping

• Custom audience targeting

 

Does DV360 traffic video ads?

Yes, DV360 supports video ad trafficking. It allows advertisers to upload, manage, and serve video ads across various platforms and formats, including in-stream, out-stream, and connected TV.

 

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